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9 Types of Packaging Design for your Brand Identity

Choosing the Right Type of Packaging :

Selecting the appropriate packaging designs for your product requires careful consideration of various factors. For instance, it is important to choose a packaging type that is suitable for the type of product being sold.

For example, it is obvious that liquids cannot be stored in a cardboard box. Therefore, it is important to consider the physical properties of your product, such as its viscosity, acidity, and shelf life, when determining the appropriate packaging, like:

  • The way your product is stored and transported is an important consideration when designing packaging. This includes how it is stored in your warehouse, on store shelves, during transit, and in the buyer’s home.
  • The number of products packaged together is an important factor to consider when designing packaging. Different products require different packaging based on the quantity being sold.
  • The weight of your product is an important consideration when selecting packaging designs. This is particularly important when shipping your product, as the cost of shipping is often determined by weight.

There is a hierarchy when it comes to different types of Packaging :

  1. Outer packaging: The most durable type of packaging is typically made of heavy-duty materials such as thick cardboard or corrugated boxes. These types of packaging are designed to provide superior protection against bumps, dents, and other forms of damage that can occur during shipping and handling.
  2. Inner packaging: Inner packaging serves as an additional layer of protection to cushion against any impacts or blows that may occur during shipping or handling. This type of packaging design service is commonly used to protect delicate or fragile items, such as electronics or glassware, during transport.
  3. Product packaging: Product packaging refers to the materials used to contain and protect the individual product, such as the box of your favorite chocolates or the protective layer that is peeled off a new phone screen.

The 9 Types of Packaging :

  1. Boxes Packaging: This refers to the use of boxes made of various materials, such as cardboard, corrugated board, or plastic, to package and protect products. Boxes can be customized to fit the specific needs of a product and can be designed to include features such as dividers or inserts to keep products organized and secure during transport.
  2. Vacuum Packaging: This involves the use of a special vacuum sealing machine to remove air from a package and seal it tightly. This type of packaging designs are commonly used for food products to increase shelf life and prevent spoilage.
  3. Adornment Packaging: This refers to packaging that is designed to be visually appealing and decorative. Adornment packaging is often used for luxury goods and can include features such as metallic foiling, embossing, or custom printing.
  4. Protective Packaging: This type of packaging is designed to provide extra protection to fragile or delicate products during shipping and handling. Examples of protective packaging include bubble wrap, foam inserts, and air-filled packaging materials.
  5. Cans Packaging: Cans are typically made of metal or aluminum and are commonly used to package food and beverage products. Cans are durable, lightweight, and can be easily recycled, making them a popular choice for many types of products.
  6. Bottles Packaging: Bottles can be made of glass, plastic, or other materials and are commonly used to package beverages, pharmaceuticals, and beauty products. Bottle packaging can be customized with features such as labels or sleeves to provide branding and product information.
  7. Novelty packaging: This refers to packaging that is designed to be unique, creative, or unusual. Novelty packaging can include features such as unusual shapes or designs and can be used to make a product stand out on store shelves.
  8. Sustainable packaging: Sustainable packaging is designed to minimize environmental impact by using eco-friendly materials and reducing waste. Examples of sustainable packaging include biodegradable materials, reusable containers, and compostable packaging.
  9. Plastics Packaging: Plastics are a versatile material used in a variety of packaging applications. Plastic packaging can be designed to be lightweight, durable, and resistant to moisture and other environmental factors. However, plastic packaging also poses environmental challenges, such as contributing to plastic waste and pollution.

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